The Weeknd is using his juice to help Puma launch their latest look, the Tsugi Shinsei Nido. It’s a sleek runner with a feel that is a natural fit for the brand ambassador’s aesthetic.

The Puma Tsugi Shinsei is a runner with eclectic style that is fully conveyed via its unique lacing system that leaves the tongue of the sneaker exposed. Made up of leather, suede and mesh with a chunky embroidered logo on the heel the model comes in either black/red or white/blue. Cushioning is handled by the Ignite outsole done in all white on both models.

You can pick up the Tsugi Shinsei Nido starting on Sept 1 at select Puma retailers.

Puma
Puma

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