Contact Us

The Roots Debut ‘When the People Cheer’ Claymation Lyric Video

Just because The Roots are on TV every night, it doesn’t mean they’re too busy to still make great music, which is evident on their new song and the accompanying lyric video ‘When The People Cheer.’

The cut features longtime group affiliate Greg Porn, who’s had some very impressive verses on the last few Roots albums. This time he hits just as hard with his usual style of introspection mixed with fly-talk.

“Am I a douchebag or just another durag / Trying to get ahead on some brand new wave s— / For your entertainment money is the language / So every time I speak I try to make another payment,” he raps.

Joe Baughman, the video director for ‘When The People Cheer’ lyric video, went with claymation for the visuals. The camera follows a character walking around a factory as the song’s lyrics flash onscreen.

And speaking of lyrics, what would a Roots song be without the mighty Black Thought, the group’s lead vocalist, because he’s always known to deliver some of the best and most underrated verses to date, and he surely doesn’t disappoint this go around.

“I’m a sex addictive introvert sucker for a pencil skirt / Looking for a shorty coming from work that I can pervert / On my existential grind doing consequential dirt / Searching for physical pleasure if I don’t go mental first,” he rhymes.

The mid-tempo tune is the next single off The Roots’ next album, ‘And Then You Shoot Your Cousin,’ which is set for release May 19 through Def Jam Records. If the single is any indication of the album’s direction, fans will have an incredibly dope album to rock to this summer.

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://theboombox.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on The Boombox quickly by logging in with your Facebook account. It's just as secure, and no password to remember!