The Roots Debut ‘When the People Cheer’ Claymation Lyric Video
The cut features longtime group affiliate Greg Porn, who’s had some very impressive verses on the last few Roots albums. This time he hits just as hard with his usual style of introspection mixed with fly-talk.
“Am I a douchebag or just another durag / Trying to get ahead on some brand new wave s— / For your entertainment money is the language / So every time I speak I try to make another payment,” he raps.
Joe Baughman, the video director for ‘When The People Cheer’ lyric video, went with claymation for the visuals. The camera follows a character walking around a factory as the song’s lyrics flash onscreen.
And speaking of lyrics, what would a Roots song be without the mighty Black Thought, the group’s lead vocalist, because he’s always known to deliver some of the best and most underrated verses to date, and he surely doesn’t disappoint this go around.
“I’m a sex addictive introvert sucker for a pencil skirt / Looking for a shorty coming from work that I can pervert / On my existential grind doing consequential dirt / Searching for physical pleasure if I don’t go mental first,” he rhymes.
The mid-tempo tune is the next single off The Roots’ next album, ‘And Then You Shoot Your Cousin,’ which is set for release May 19 through Def Jam Records. If the single is any indication of the album’s direction, fans will have an incredibly dope album to rock to this summer.