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The Root Editorial Blasts Kreayshawn as ‘Ridiculous’

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Kreayshawn has gotten plenty of buzz for her ‘Gucci Gucci’ track, inking her a deal with Columbia Records, but just as she’s receiving cheers there are also a few jeers.

Journalist Timmhotep Aku, writing on behalf of The Root — a daily online magazine that “provides thought-provoking commentary on today’s news from a variety of black perspectives” — all but raked the Oakland, Calif. native over the coals for everything from her rap flow to her style of dress. “To be clear, Kreayshawn’s buzz — which has landed her a deal with Columbia Records — is more about novelty than the quality of her music,” wrote Aku. “Her weirdness and, yes, her whiteness are what have made her blog fodder and a hot commodity. White America likes to see white people rap, even if they’re bad at it. It’s part of a misguided notion that white people doing ‘black things’ are complex and therefore noteworthy.

“There was a time — call it the post-Vanilla Ice era — when a white rapper actually had to be a superior MC to get noticed. Robert Van Winkle had used up all the cred that white rappers had earned through acts like the Beastie Boys and 3rd Bass.”

Although her race is a portion of his disdain for Kreayshawn, Aku doesn’t mince words when it comes to her rap skills. Simply put: he thinks she’s horrible. “Let’s forget, for a moment, about the fact that Kreayshawn is white; put aside whatever knee-jerk ‘culture vulture’ reservations you might have about her; and actually listen to her rap,” he continued. “She sucks. Her flow is inept and stilted, and her voice is reminiscent of every telemarketer you’ve ever wanted to hang up on.”

Aku also lashed out at reputable music publications like the Fader magazine, who have praised the 21-year-old as being a refreshing addition to the music world. He also predicts that her appeal will be short-lived and calls her out for attempting to “pass off ridiculousness for artistic merit.”

Critics aside, Kreayshawn’s single has received over 2 million views on YouTube in just over two weeks. She is said to be working on her debut album, which will drop later this year.


Watch Kreayshawn’s ‘Gucci Gucci’

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