The Game’s Racy Instagram Photos Scores Him Ethika Deal for Charity
Remember when The Game had the internet clutching its figurative pearls when he posted a photo of himself in his briefs and grabbing his package. The images clearly left little to the imagination and sent fans to leave countless “eggplant” emojis in his comment section. But outside of arousing the world, the Compton rapper's package also caught the attention of Ethika.
After The Game’s selfie went viral and upped the underwear brands sales by 500 percent, the rapper teamed up with the underwear company to make an exclusive line in honor of his charity -- The Robin Hood Project. The undies collection includes black, white and green boxer briefs with the charities brand imprinted on the thigh area.
For each pair of boxers sold, one pair will be donated to a homeless shelter, according to TMZ.
In 2014, The Game won a Humanitarian of the Year award at the 25th Annual Talk of the Town Black Tie Gala for his altruistic work with the Robin Hood Project.
“It all started when I gave one kid from Africa $20,” he said of his charity. “That created [The Robin Hood Project] and since then I’ve given away over a million dollars of my own money hand to hand and through charitable organizations."
"I was just a poor kid from Compton...never thought in a million years I’d have even an extra dollar to giveaway let alone a million. Humbled.”