The Clipse Team Up With DTLR Clothing for ‘I’m Good’ T-Shirt
Virginia wonder duo, Malice and Pusha T, have teamed up with retail brand DTLR to give fans a little bit more of the Clipse they’ve been longing for. In addition to organizing the “DTLR Presents Clipse By Popular Demand” tour, the urban retail brand has officially created its first partnership with a musical act, by allowing Malice and Pusha T to design a signature t-shirt inspired by their single ‘I’m Good,’ which features Pharrell.
The ‘I’m Good,’ t-shirt will be available exclusively at DTLR and Pusha T assured fans that the pair put a lot of thought into creating the tee. “We designed this shirt just like we create our music, to give fans something they can rock with for a long time,” he said. The collaboration with the Clipse will mark the first time in its 26-year history that DTLR has agreed to work so closely with a musical group.
“We’ve been approached by several companies in the past to place artist merchandise items in our stores, but the items never met our standard for fashion or quality,” said Shawn Caesar, president of Unruly Records, DTLR’s Marketing and Entertainment division. “This time all members joined forces to create a product the urban fashion customer would enjoy.”
DTLR also teamed up with Sony Records to offer fans a special mixtape filled with the Clipse’s hits titled ‘The Best of the Clipse.’ The CD, mixed by DJ Jay Claxton and DJ QuickSilva will be released prior to the group’s upcoming album, ‘Till the Casket Drops,’ which hits stores on Dec. 8. Other facets of the developing partnership will include the Clipse’s participation in DTLR’s various community outreach programs that aim to help inner-city youth.
The “DTLR Presents Clipse By Popular Demand” tour will kick off on Nov. 27 in Atlanta, Georgia.