Top Dawg Entertainment (label home to SZA, Kendrick Lamar, ScHoolboy Q, Isaiah Rashad, Ab-Soul, SiR and more) is launching a pop-up shop in New York City.

Kendrick Lamar was the first artist on the team to kick off pop-up shops under TDE, with his merchandise for the DAMN album. TDE is focusing on bringing the customer a brand experience— they have t-shirts, hats, shorts, and hockey jerseys all under their "New Classic" logo.

The pop-up is set to take place at 197 Mulberry Street in New York City. The collection will be on sale starting today, October 31 and will be open until November 5. Pricing at the pop-up shop has not been released, however, the prices for merchandise on the site ranges from $35 USD- $110 USD.

Visit TDE's site for more information on prices.

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