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AP / Getty Images
AP / Getty Images
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Rihanna’s Vita Coco Campaign Welcomed by Madonna

Rihanna has been announced as the latest addition to promote the coconut water brand Vita Coco's growing roster of pop star endorsers. The singer joins investors Madonna and Red Hot Chili Peppers frontman Anthony Kiedis, both of whom are staunch advocates of the brand.

Beginning this summer, the red-coiffed 'Califor

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