branding

Alicia Keys is the new Creative Director for Blackberry. You know that already. But maybe you don't know just how much work goes into creating Alicia Keys. The people, places and things that inspire her. And just how she goes about putting it all together to turn out something truly amazing for her fans...

Trustees of Brooklyn rap icon Notorious B.I.G.'s estate, including his mother Voletta Wallace and widow Faith Evans, have partnered with a marketing company to begin branding Biggie's name. Signing a licensing deal with Brand Sense Partners, the trustees of the fallen hip-hop legend's estate have begun the first steps towards licensing and merchandising his name and likeness...