Jay-Z reminisces about his rise to the "executive ranks" in Rocawear's first televised ad. "My goal was to have one gold album and that was it ... And then it became, I want to show that an artist can ascend to the executive ranks," Jay explains in the black and white spot, "From Marcy to Barclays."
As the music portion of SXSW threatens to rear its crowded "it was better before Kanye" head again next week, The BoomBox has collected a selection of our favorite hip-hop events to ease your troubled mind while attending the event in Austin, Texas.
Between Rihanna's "thug life" tribute to Tupac Shakur, Chris Brown's elbow shrine for his new girlfriend and a Drake fan's impulsive forehead stamp, it seems that the year of controversial tattoos is carrying over into 2012. 50 Cent is the latest artist making headlines after tweeting a que
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