T-Pain Finding ‘Next Big Artist’ Via Clothing Line Contest
Auto-Tune king T-Pain has announced that he is partnering with clothing retailer Anchor Blue and fashion line Swagger Like Us, Inc. to launch a new line of apparel and find the music industry’s next big star.
In July, the companies plan to launch the Can You Rock? campaign, offering aspiring musicians the opportunity to submit their demo and win the opportunity to record a song with T-Pain.
“This is a great opportunity for me to work with some up-and-coming talent, while giving someone a head start in the music business,” Pain explained. “I’m glad to be partnering up with Anchor Blue and Swagger Like Us to make it happen. Who knows what next big artist we’ll uncover!”
A line of apparel will also be created to accompany the Can You Rock? campaign, and Anchor Blue will be giving away a free download from their website to customers who purchase a piece from the line.
“We recognize that our customer’s personal taste in music is reflected in their style choices,” said Swagger Like Us CEO Rick Martin. “We view this unique correlation as an opportunity to be a leader in a new fashion category by re-mixing hit songs of today and classic songs from yesterday into wearable art.”
Aspiring artists can submit their songs to www.AnchorBlue.com from July 15 to August 23.