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Snoop Dogg, Timbaland and Kendrick Lamar Rock SXSW VIBE House

Joe Kohen, Getty Images

At this year’s SXSW conference in Austin, the place to be for hip-hop lovers was the VIBE House, where adidas Originals, Cashmere Agency, MMXLII and the venue’s namesake magazine hosted “the most comprehensive urban lineup” of the festival, according to a press release. Given the lineup — Snoop Dogg, Timbaland, Mystikal, Kendrick Lamar, A$AP Rocky and Wiz Khalifa, among numerous others — that’s no hyperbole. It’s hard to imagine a more rap-friendly soiree anywhere in town.

The two-day event comprised two distinct showcases:‘s “Breeding Ground” (March 16) and the Stampede Management’s “Respect the West” (March 17), which celebrated West Coast sounds. Fans not in Austin were able to catch the action on Livestream, and we’ve got a video recap below.

This was the third year in a row the VIBE House had held it down for hip-hop at SXSW, and more than 150 artists have rocked the mic since the party’s inception.

Watch a Recap of the ‘Breeding Ground’ Showcase at SXSW’

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