Swizz Beatz Appointed Head of Lotus Creative Design
In a surprising turn, Swizz Beatz has been announced as the new head of Lotus' Creative Design department.
Swizz, who is also currently Creative Director of Reebok, has received the official title of Vice President of Creative Design and Global Marketing for British automobile company Lotus.
"The best thing to do is for things to happen organically, for things to happen naturally, for people to have a natural connection," Swizz explained in a video, set to the tune of 'It's Me Snitches,' on Lotus's website. "I feel like the key is to infiltrate the market in a cool way."
While we're not sure exactly what predicated Swizz's reputation for design (his aspiring art career?), apparently he's a pretty serious car collector, owning a Ferrari Enzo and Spyker C8, amongst other cars in his stable, and was tapped to design a new model for Aston Martin in 2010.
Lotus has issued a press release explaining their rationale for Swizz' appointment via three bullet points:
"1. Like Group Lotus , he means business: He's a risk taker with considerable credentials including music producer, rapper, designer AND painter.
2. Like our cars, he's multi-award winning: This year he shared a Grammy Award with Jay-Z.
For more info, visit Lotus's website here.