Snoop Dogg is on an entrepreneurial roll. The 43-year-old rapper will let fans experience another side of his personal life for a reality series based on his kids program, Snoop Youth Football League (SYFL).

The effort will be directed by Snoop, who will also star in the Snoopadelic Films and AOL-produced series. While the project will follow players and coaches during their wins and losses, it should prove to be a moving sports show. The Doggystyle creator announced the news at AOL's Future Front in New York City on Monday (Sept. 28).

“Mentoring kids through SYFL means more to me than anything else I do,” said Snoop Dogg. “It's my way of continuing to connect with the communities that move me. I get to know kids and parents with great spirits from all over, and it becomes something far beyond football.  It is important to not only be a football coach to these kids, but to be a life coach as well. It's our way of sharing a life together. This series will finally give the world a chance to witness the stories, talent, and commitment SYFL represents in the same way I do.”

The SYFL was founded in 2005, and has even sent several players to the NFL. Viewers should expect the first eight episodes sometime later this year via AOL. This will be Snoop's second try at documenting his football program after 2007's "Coach Snoop" was taken down by lawsuits.

News of Snoop Dogg's new venture comes a week after the hip-hop legend unveiled his marijuana information site, Merry Jane. The online scene will host facts, cooking shows and other original content centered on the California native's favorite plant.

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