In anticipation of their upcoming 25th anniversary, EMI Records is dedicating their resources to making a few updated changes, the most prominent of which includes naming Snoop Dogg Creative Chairman of their recently relaunched Priority Records.

According to senior VP and GM of EMI Music, Bill Gagnon, Snoop was called in to guide the label as it makes forward moves to reintroduce itself as an authority in hip-hop. Gagnon feels that Snoop, who released his first few albums on Priority records, is the best choice to "take this pioneering label into the future."

The label has been responsible for fueling some of hip hop's pioneering artists, including Eazy-E, N.W.A., and Ice Cube and EMI executives believe that Snoop might hold the key to bringing the label back to its glory days. Snoop, who will release his December album, 'Malice N Wonderland' on Priority Records, after previously working with No Limit, says that he's excited about his new position.

"Starting fresh with EMI is a great feeling. It's a new partnership, a new Priority Records, and a new Snoop Dogg: the Creative Chairman...the Boss Dogg...the Dogg Father," he said. "The business model we've developed will bring the musical heritage of groups like N.W.A. to the forefront. And you definitely got to get ready for my new album Malice N Wonderland in December to kick it all off -- this is going to be the most potent dose of Snoop Dogg yet!" Snoop's manager Ted Chung will also tag along, taking up a position as brand strategist at Priority.

'Malice N Wonderland' will be the Long Beach rapper's 10th studio album, and will feature collaborations from The Dream, Pharrell, R. Kelly, and Jazmine Sullivan.