Snoop Dogg Inks Deal With Adidas for Sneaker Line
Beyond the rap game, Snoop Dogg has always shown lots of love and interest in the worlds of sports and fashion. He’s bringing both of those together in a new deal with athletic-giant Adidas that will find Snoop designing his own line of custom sneakers. This is his second foray into the shoe industry after a collaboration with Doggy Biscuits and Pony on his first line.
According to Snoop, the first pair of his trademark Adidas will pay tribute to his hometown basketball team: The Los Angeles Lakers. The rapper appears to hold his recent Wiz Khalifa remix concept of ‘Purp & Yellow’ in high esteem as that’s the exact color scheme for the new sneakers. Coming in a high-top model, Snoop expects the shoes to hit stores just in time for the popular NBA All-Star weekend in mid-February.
He told DJ Skee as much in a recent interview on the set of the ‘Purp & Yellow’ video shoot. “They coming out real soon for NBA All-Star weekend,” he said. “Be sure to get a pair of them.”
This isn’t the first time that Snoop has gotten involved with Adidas, either. In February 2010, he helped the company launch a special collaborative line with ‘Star Wars’ by walking around Manhattan’s SoHo neighborhood with a faux Darth Vader and a group of Storm Troopers. Let’s hope he has something even more ridiculous for the launch of his personal line.
Watch Snoop’s ‘New Years Eve’