Contact Us

Snoop Dogg Inks Deal With Adidas for Sneaker Line

Ian Gavan, Getty Images for adidas

Beyond the rap game, Snoop Dogg has always shown lots of love and interest in the worlds of sports and fashion. He’s bringing both of those together in a new deal with athletic-giant Adidas that will find Snoop designing his own line of custom sneakers. This is his second foray into the shoe industry after a collaboration with Doggy Biscuits and Pony on his first line.

According to Snoop, the first pair of his trademark Adidas will pay tribute to his hometown basketball team: The Los Angeles Lakers. The rapper appears to hold his recent Wiz Khalifa remix concept of ‘Purp & Yellow’ in high esteem as that’s the exact color scheme for the new sneakers. Coming in a high-top model, Snoop expects the shoes to hit stores just in time for the popular NBA All-Star weekend in mid-February.

He told DJ Skee as much in a recent interview on the set of the ‘Purp & Yellow’ video shoot. “They coming out real soon for NBA All-Star weekend,” he said. “Be sure to get a pair of them.”

This isn’t the first time that Snoop has gotten involved with Adidas, either. In February 2010, he helped the company launch a special collaborative line with ‘Star Wars’ by walking around Manhattan’s SoHo neighborhood with a faux Darth Vader and a group of Storm Troopers. Let’s hope he has something even more ridiculous for the launch of his personal line.

Watch Snoop’s ‘New Years Eve’

if(typeof AOLVP_cfg===’undefined’)AOLVP_cfg=[];AOLVP_cfg.push({id:’AOLVP_730155344001′,’codever':0.1,’autoload':false,’autoplay':false,’displaymnads':true,’playerid':’89761511001′,’videoid':’730155344001′,’width':476,’height':357,’playertype':’inline’,’stillurl':’dynamic’,’videolink':’#’,’videotitle':’dynamic’,’videodesc':”});

Download Snoop Dogg Songs | Buy Snoop Dogg Albums

Recommended for You

Around the Web

Best of TheBoombox

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for The Boombox quickly by connecting your Facebook account. It's just as secure and no password to remember!