Snoop Dogg Aborts Clothing Line
Snoop Dogg has had unfounded success in the music industry, but his venture into the fashion world isn’t going as smoothly. The Cali native launched his clothing line Rich & Infamous back in 2008, but after a few years of sitting in the corporate chair, he’s decided to shut down the line. According to Woooha, Snoop is closing the brand’s online store and website.
Neither Snoop nor his representatives have commented on the company’s demise, but the emcee previously hinted that the end was near, in March 2009. “The recession is affecting everybody,” he told Hollyscoop. “We’re trying to keep it one hundred percent and do what we’re doing and try to keep the prices a little lower. [We're] trying to keep it cost sufficient for what [we're] doing.”
Apparently, he couldn’t keep it from folding. The company had a good two-year run, launching when Snoop teamed with Robert Thorn Company, a Beverly Hills-based brand management firm that helped make Mary-Kate and Ashley Olsen an international brand. The collection was first unveiled at the 2008 Magic fashion tradeshow in Las Vegas, with garments later being sold for prices over $100 on his website.
Snoop Dogg’s tenth album, ‘Malice n Wonderland,’ was also another commercial flop for the rapper. Released in December 2009, the LP debuted at No. 23, selling a mere 59,000 copies in its first week — the lowest first week sales of his entire career. Comparatively, his previous album ‘Ego Trippin’,’ released in 2008, debuted at No. 3 on the chart with 137,000 copies sold in its first week.