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Shawty Lo Revamping His D4L Label

Rick Diamond, Getty Images

Last month, Shawty Lo popped the question to his girlfriend of ten years, but now the ATL rapper says that he has called off the engagement and is working on making some big changes to his label, D4L Records.

Shawty Lo told MTV he first would like to change the name of the label — home to ATL artists such as Fa-bo, Mook-b and Stoney. “That’s my brand, that’s where I started from,” he said. “But I’m officially switching my label to 2610: BHF. ‘BHF’ meaning Bowens Home family. 2610 is [the address] where we started from, D4L.”

Shawty Lo explained that he was working to get rid of the stigma that has been associated with the Atlanta-based label. “I just want a fresh look,” he continued. “I feel like I got a whole new movement. And I feel the D4L got a curse on it. People think it’s the dancing, the snap [music]. I just wanna get a whole new look. I had a 10-year relationship and everything. I want a whole new look on everything I got going.”

Lo wouldn’t reveal too many details about his broken engagement, but he explained that it has prompted him to focus on his work. His other business ventures include an upcoming cologne launch, which is scheduled to take place by early fall. Shawty Lo dropped his Gangsta Grillz mixtape ‘Bowen Homes Carlos,’ on Tuesday, August 17.

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