The recent shootings in Arizona served as yet another painful reminder that guns can cause horrible outcomes when placed in the wrong hands. That's why a group of politicians and moguls like Russell Simmons have joined together for another 'Peace Week' -- a special week-long exploration of how youth violence has impacted lives across the country.

Simmons joined with New York City Councilman Charles Barron and others on the steps of City Hall to drive home the point that law enforcement can't keep total peace on its own. Communities need leaders that set a proper example and resolve disputes without the use of weapons.

The week's organizer, Erica Ford, told CBS that 'Peace Week' also serves as a tribute to parents that have lost their children as a result of gun violence. As participants like Simmons would have it, gun laws would be stricter in many cases.

"From U.S. Representative Gabrielle Gifford, her staff and her constituents in Arizona to countless mothers who've lost their children to gun violence," said Ford when asked who benefits from the week.

Set mostly in New York City, each borough will receive a week-long campaign that specifically targets young men of color who, unfortunately, are still disproportionately impacted by firearm violence. Last year, the event drew over 1000 volunteers to keep peace in their respective communities.