Arnold Turner, WireImage

Following in the entrepreneurial footsteps of his father, Master P, Romeo Miller, formerly known as Lil Romeo, recently launched a new clothing line centered on affordability and a positive message. Romeo's new line, aptly named College Boyys, has already been endorsed by the likes of Jaden Smith and Justin Bieber and is now being carried at select retailers across the country.

College Boyys caters to males from ages 2 to 7 and ages 8 to 20, and features an array of polo shirts, t-shirts, button-downs, argyle sweater vests, hooded sweaters and jeans. In a recent press release sent out from Romeo's camp, the line is described as "more than a brand, it stands for something and is making a real difference."

Romeo, who is currently in his senior year at the University of Southern California, credits Master P for giving him the motivation to pursue his own goals and aspirations at an early age. The 20-year-old businessman plans to use his brand to inspire youth and promote education.

"When I was a kid, my dad use to write with a marker on my t-shirt, 'I'm going to college' and that imprint stuck in my head and made a difference to me in my life, turning it into a reality," Romeo said. "I want to implant the same positive message to young boys as they dress themselves each day with a feeling of success. They can look in the mirror at themselves with a positive goal in mind for their bright future knowing that going to college can make a big difference in their lives."