Contact Us

Rihanna Unleashes Her Demons in ‘What Now’ Video

http://youtu.be/b-3BI9AspYc

Forget about the pole, paper and throne. Rihanna goes minimal for her latest video, ‘What Now.’

The Bajan songstress clearly wants all the attention on her emotion and lyrics in this new visual, doing away with all the frills she had in ‘Pour It Up.’ While she doesn’t lose the sex appeal, Rihanna aims for monochrome while wearing a black outfit that shows her fading in and out like a ghost. She also dons a white silk dress, jerking and twisting around in what looks like a room in a pysch ward.

The staccato video cuts and contemporary dance movements give her the look of someone who’s clearly lost her mind. There’s enough of a creepy feel that will make viewers feel uneasy while keeping their eyes fixed on the screen. By the visual’s end, RiRi needs a hug and someone to tell her everything will be all right. But after seeing those white talons she has for fingernails, proceed with caution.

Recommended For You

Around the Web

Best of TheBoombox

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://theboombox.com using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for The Boombox quickly by connecting your Facebook account. It's just as secure and no password to remember!