Rihanna is still cranking out videos from her latest album, 'Unapologetic.' The newest visual is for her fifth single, 'What Now.' Before the video’s actual premiere on Friday (Nov. 14), RiRi unveils a sneak peek of the clip.

RiRi appears in a padded room suffering from a painful loss. We can certainly expect this to be the singer’s most darkest and eeriest video yet.

“Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty," said Rihanna about the video. "It is pretty and kinda soft, but it’s really a little demented.”

In addition to the video, news has come out that Rihanna will also be honored at the 2013 American Music Awards with its highest honor -- the Icon Award.

The Bajan songbird will be the first artist to received this honorary award, according to the Los Angeles Times.

“The first-ever Icon Award was created to honor an artist whose body of work has made a profound influence over pop music on a global level,” said AMAs producer Larry Klein. "Rihanna’s iconic and innovative sound has enabled her to become one of the most influential and best-selling artists of all time."

The American Music Awards will air live from the Nokia Theatre on Nov. 24 at 8PM.