Rihanna teams with lauded photographer Terry Richardson for the newest Vita Coco campaign. The Talk That Talk creator is promoting the coconut water brand's Tropical Fruit flavor, wearing a fitting pineapple-printed ensemble, which can be viewed in detail below.

The Bajan chanteuse flaunts her fit frame and a smile in the new ad, set to debut this month in the U.S. and U.K. on billboards, radio, digital formats and in-store advertising.

"This time it's a little more fun," Rihanna reveals of the campaign, which delivers the tagline "Viva Vita." "We're on a stage. We get to shoot it with Terry Richardson, who's an amazing photographer. Everybody knows his work. He's known for his fun shoots and personality."

See Rihanna's New Vita Coco Campaign & Behind-the-Scenes Photos


Watch "Rihanna Gets Naked For Esquire Magazine"

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