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Rihanna to Release Signature Perfume

Jeff Kravitz, FilmMagic

Parlux Fragraces has announced that they will be releasing a signature perfume with Rihanna in 2011 called Reb’l Fleur.

Inspired by the “rebelle fleur” tattoo Rihanna has inscribed on her neck, which loosely translates to “rebellious flower,” the fragrance was revealed at the TFWA World Exhibition in Cannes back in October, and will be launched in the United States in February of 2011, with an international campaign to follow.

According to the press release, Reb’l Fleur reflects both Rihanna’s professional and personal life, and is “as much in tune with Barbados-born Rihanna’s roots as it is with the glamour of her present life in New York City.” The fragrance boasts notes of tuberose, violet, hibiscus, and coconut water (a nod to Rihanna’s Carribbean roots), in a heel-shaped bottle which can be seen here.

Jessica Simpson, Paris Hilton and Queen Latifah all have fragrances with the Florida-based fragrance company. This will be Rihanna’s debut perfume.

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