Rihanna took 'S&M' to the streets of New York City on Friday morning (May 27), when she performed the hit single as part of the 16th annual 'Today Show' Toyota Concert Series.

The 'Loud' creator treated fans to a live performance in Rockefeller Plaza, where she performed 'S&M' in addition to 'What's My Name?,' 'California King Bed' and 'Only Girl (In the World)' from her fifth album.

Sporting her signature red locks, a black patent leather Burberry trench coat and baring her midriff, Rihanna started the performance from the street. En route to the stage, her dancers were forced to step in and help free the pop princess from one overzealous fan, who pulled her in -- at 1:19 into the video of the performance -- for a hug and didn't want to let go.

Rihanna kicks off the North American dates on her Loud tour in Baltimore on June 4, where she will be joined by Roc Nation rapper J. Cole.

Her most recent performance of 'S&M' was at the Billboard Music Awards on Sunday night (May 22), where Britney Spears joined her on stage to open the show.

Watch Rihanna Perform on 'Today Show' and Get Grabbed By a Fan