Rihanna Takes On the Fashion World With Beauty and Photo Agencies
Rihanna has been steadily pushing the boundaries of fashion and style so it would only make sense to create her own styling company. The R&B superstar has launched a beauty and styling company called Fr8me.
According to the Hollywood Reporter, RiRi partnered with Benoit Demouy, formerly of the agency Tracey Mattingly, to create a multi-purpose firm that will address all hairstyling, makeup, styling and beauty needs.
"Hair, makeup and styling play an important role in creativity," she told THR. "I am very involved with that part of my process, so this agency was an organic thing for me to do." Demouy adds, "Our goal is to have a stellar reputation."
The 27-year-old singer already has a roster of superstar stylists ready take on the fashion and entertainment worlds. Among those on RiRi's team include Taraji P. Henson's wardrobe stylist Jason Bolden, veteran makeup artist Mylah Morales and hairstylists Patricia Morales (Evan Rachel Wood, Fergie) and Marcia Hamilton (Jada Pinkett Smith and the Smith family).
"We are lucky enough to have some of the best artists at Fr8me," states Rihanna, "But I also have a soft spot for finding new talent with extraordinary skills!"
If a celebrity needs their picture taken, Rihanna has that covered too. The Bajan businesswoman also launched a photo agency called A Dog Ate My Homework, which represents master shutterbugs Deborah Anderson and Erik Asla.
Overall, it looks like Rihanna is expanding her portfolio beyond music once more and is making the right moves that fit her passion and her brand name.
We wish Rihanna the best of luck in her new ventures.