Contact Us

Rihanna Helps Nivea Celebrate 100th Anniversary

Getty Images

In commemoration of its 100-year anniversary, skin care company Nivea celebrated its birthday in a big way, and they brought Rihanna along for the ride. The company kicked off a two-day celebration beginning May 9, on the special Nivea Blue Boat cruise in Hamburg, Germany. The event was also followed by a meet and greet with more than 50 Nivea consumers from around the world.

Rihanna signed on as spokesperson for the skin care brand earlier this year, posing nude for their ‘The 100 Years of Skincare for Life’ campaign. In accordance with the endorsement, the company will also sponsor the 23-year-old’s Loud tour, which begins later this month.

“Over the past 100 years, Nivea has been an iconic skincare brand across the world that is built on the trust of our consumers,” Nivea board member Markus Pinger said in a statement. “We are excited to have Rihanna supporting us in our celebration and building a new generation of fans.”

Nivea began in Hamburg 1911 with the development of the first stable emollient and moisturizing crème containing the emulsifier Eucerit, created by Dr. Oscar Troplowitz, owner of the cosmetics company Beiersdorf AG’s. Over the past century, Nivea has become the world’s largest skin care brand, and is one of four other skincare companies under the Beiersdorf umbrella.

On the music front, Rihanna recently released the video for ‘California King Bed,’ a single off her fifth album, ‘Loud.’ She also finished filming the clip for ‘Man Down’ in Jamaica, however, no release date has been set for the video.

Watch Rihanna’s ‘California King Bed’
if(typeof AOLVP_cfg===’undefined’)AOLVP_cfg=[];AOLVP_cfg.push({id:’AOLVP_934471875001′,’codever':0.1,’autoload':false,’autoplay':false,’displaymnads':true,’playerid':’89761511001′,’videoid':’934471875001′,’width':476,’height':357,’playertype':’inline’,’stillurl':’dynamic’,’videolink':’#’,’videotitle':’dynamic’,’videodesc':”});

Recommended for You

Around the Web

Best of TheBoombox

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for The Boombox quickly by connecting your Facebook account. It's just as secure and no password to remember!