Rihanna's new video for her reggae-tinged single 'Man Down' plays out like a mini-movie in which she finds herself involved in a physical altercation that ends in murder. Despite fans welcoming the visuals with open arms, it appears that the concept is not sitting well with advocacy groups.

The Parents Television Council has called out the Bajan beauty and BET for airing the video, which includes a rather violent scene of Rihanna shooting the man who rapes her. According to PTC, the video glamorizes a "cold, calculated execution of murder."

But the PTC isn't the only group taking issue with the graphic video. The entertainment watchdog group Industry Ears, also sees the video as a vicious double standard in regards to Rihanna's previous relationship with Chris Brown.

"Man Down' is an inexcusable, shock-only, shoot-and-kill theme song. In my 30 years of viewing BET, I have never witnessed such a cold, calculated execution of murder in primetime. Viacom's standards and practices department has reached another new low," said Industry Ears co-founder and former BET employee, Paul Porter. "If Chris Brown shot a woman in his new video and BET premiered it, the world would stop. Rihanna should not get a pass."

The organizations are also calling for BET and its parent company Viacom to stop airing the music video which premiered on the cable network's '106 & Park' Tuesday (May 31). Both groups claim that given her domestic altercation with Brown, she should have used the platform to send a non-violent message to victims of physical abuse and rape.

This isn't the first time that Rihanna has been in hot water with the PTC -- they also lashed out at her for her sexy performance of 'S&M' alongside Britney Spears at this year's Billboard Music Awards.

Watch Rihanna's 'Man Down'
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