Rihanna, 777 Tour: Singer Performing for Seven Days to Support ‘Unapologetic’ LP
Seven is Rihanna‘s lucky number. In support of her forthcoming seventh album, Unapologetic, the Bajan songstress is set to embark on a performance spree next month — the 777 tour. She’ll perform new songs like the Sia-penned “Diamonds” at seven shows over the course of seven days in seven countries.
Billboard reports the 777 tour kicks off Nov. 14, five days before her LP is set for release on Nov. 19. The 24-year-old pop star is inviting a select group of fans from her Rihanna Navy fan club to witness this monumental feat. In addition, 150 journalists from 82 countries will join Rihanna on a Boeing 777 twinjet to travel to each scheduled show.
Before she heads out on the 777 tour — details on how to obtain tickets are yet to be announced — Rihanna will take the stage as a musical guest on “SNL” Nov. 10. This marks the fourth time the Def Jam signee has appeared on the show.
Fans eager to purchase her Unapologetic album can get in on the action before the release date. Two limited edition deluxe box sets are available for pre-sale via RihannaNow.com. The packages — Diamonds Deluxe Edition Box ($79) and Diamonds Executive Platinum Box ($250) — include exclusive images of the singer and accessories such as a T-shirt, a custom-made View-Master and poster.
November is a busy month for Rihanna with her “SNL” appearance, 777 tour and album release scheduled. She also leads the pack of nominees — alongside Nicki Minaj — at the 2012 American Music Awards, set to air Nov. 18. Chances are she won’t attend the ceremony, considering she’ll be jetsetting around the country on tour.
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