Rihanna Secures $25 Million Samsung Sponsorship Deal
One thing’s for sure: Rihanna is all about getting her money. The R&B superstar has secured a sponsorship deal with electronics company Samsung that is reportedly worth $25 million.
According to the New York Post, it took about seven months to hammer out the deal with the help of Jay Z's Roc Nation and RiRi’s manager, Jay Brown. Although all of the details of the agreement haven't been disclosed, Samsung apparently wants Rihanna to help promote their popular Galaxy products and deliver exclusive video content for its Milk Music radio app. Of course, in return, Samsung will back her projects, including her upcoming album, Anti, as well as her world tour.
Samsung has enjoyed great success partnering with big-name artists. In 2013, the electronics giant bought 1 million copies of Jay Z’s album Magna Carta...Holy Grail and offered the project for free to customers who owned Galaxy phones.
Reps for Rihanna had no comment on the matter and Samsung couldn't immediately be reached to give a comment. There's no official word on when RiRi will drop her eighth LP, Anti.
Meanwhile, Rihanna is staying busy with outside projects. The "FourFiveSeconds" singer has snagged an acting role in French director Luc Besson's movie, Valerian and the City of a Thousand Planets.