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Rick Ross Sets Off a ‘Boom’ in New Nike Commercial

You know you’ve arrived when you’re featured in a commercial for an iconic brand such as Nike. Rick Ross is featured in the new “Nike: Boom” commercial where he checks out a new chain and reacts with a “Boom,” setting off a stream of “Booms!” from a string of athletes.

Ross made a big impact this year with his fourth studio album ‘Teflon Don,’ which he released on July 20 to rave reviews. Appearances on Chelsea Handler’s late night show ‘Chelsea Lately’ and stints at almost every radio station summer concert pushed the Miami boss into a different league while he rose above beef with 50 Cent and issues with the real Ricky Ross, a convicted drug trafficker.

Check out the commercial after the jump.

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