Rick Ross Partners with RICH Hair Care to Develop Beauty Line
Rick Ross is just trying to stay rich forever.
The Bawse is following in the footsteps of his Epic brethren DJ Khaled and venturing into the beauty and care arena. Ross is partnering with RICH Hair Care to help develop the luxury beauty brand. Rozay's news comes one month after the announcement of his upcoming album, Rather You Than Me, and one day after his labelmate announced his latest endeavor, a limited-edition Live Life Smooth lotion line with Palmer's Cocoa Butter.
The news was first broken to family and friends Monday night during an intimate gathering dubbed Beauty & Belaire and held at the MMG mogul's 235-acre Atlanta home. Catered by Ross' own champagne brand Belaire Rosé, the artist and entrepreneur celebrated the night as RICH Hair Care executives boasted about their excitement to partner with Rozay.
"We are extremely excited to partner up with such an icon as Rick Ross. He’s a master of blurring the lines between commercial and entertainment worlds, not to mention his ability to generate a brand halo," said, Indrek Lohmus, CEO of RICH Hair Care.
Rick Ross said it was an "amazing new venture."
"Beauty and Hair care are both huge markets” Ross said. “I appreciate and understand quality products, especially when those products are used to enhance your overall personal health and appearance. Being a supporter of men's grooming and healthy facial hair in specific, I was more than pleasantly surprised with RICH Hair Care products and had personally used them before this partnership. I've always been asked about my beard, hair care and what I use to take care of myself. It was something that I always overlooked until I sat down and really thought about the benefits and the message that could be created by partnering with the great guys at RICH Hair Care. I am excited to build a global network around this new RICH Hair Care venture, continue the entrepreneurial conversations and offer additional exposure to an incredible brand."