Reebok has ended its business relationship with Rick Ross, according to TMZ.

Ross continues to receive negative attention over the lyrics he contributed to Atlanta rapper Rocko's song 'U.O.E.N.O.'

"Put Molly [Ecstasy] all in the champagne, she ain't even know it/ I took her home and I enjoy that, she ain't even know it," he spits on the track.

Which was apparently enough for Reebok.

"Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand," the brand said in a statement. "Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."