Every once and awhile, there's an artist who grabs your attention with their lyrics and music. Rap newcomer Sarob is that artist. Although the Dayton, Ohio native is not a household name just yet, he's been making the rounds with his new video for his latest single, “White Moon.”

The visual above delivers a mellow vibe as the 23-year-old artist raps stream-of-consciousness lyrics about the world around him. Not only can Sarob spit rhymes, he also has a soulful voice, which gives "White Moon" a soothing R&B vibe as well.

Sarob, whose real name is Rob Tate, has just released his third independent project, Seeing in the Dark. On the six-song collection, the rapper-singer delivers abstract rhymes over bass-heavy, atmospheric productions. Standout tracks include "24 Hrs," "Red Sun" and "Crystal Clear" (featuring ScienZe).

On "24 Hrs," Sarob raps and sings so effortlessly it's hard to pinpoint if he wants to be a rapper or a singer. Admittedly, Sarob says it's difficult for him to stick to one genre or sound when he's creating music.

"I used to just want to rap and I was really strictly into lyrics and flow but once I started to sing and compose, it was exciting," he told The Columbus Dispatch. "There are limitless possibilities. But I grew up on soul and R&B, so maybe it was always my destiny to kind of choose that lane more than anything else. I just had to figure it out and I’m still figuring it out."

Sarob's talent does have limitless possibilities. Stream his EP below.

Listen to Sarob's Seeing in the Dark EP