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Queen Latifah to Launch Her First Fragrance in 2009

Rapper-turned-actress-turned-jazz singer Queen Latifah is partnering with Parlux Fragrances Inc. to create and distribute a series of scents for the multi-faceted artist. “Every woman is a Queen in Latifah’s world,” Neil J. Katz, Chairman and CEO of Parlux Fragrances, Inc., said in a statement. “With that sense of empowerment in mind, the fragrance we will create together is, naturally, going to express not simply beauty and sensuality but inner strength and an exuberant sense of confidence.”

Latifah’s image has helped her endorse everything from fast food restaurants (Pizza Hut) to weight loss programs (Jenny Craig) to beauty products (Cover Girl). But the singer strongly promotes inner beauty. “For me, beauty really does start on the inside,” Latifah said. “It’s like a state of mind, a state of love if you will. So I see fragrance as just a natural expression of this state of love: scent expresses a woman’s confidence and sensuality; it’s how she embraces her body, her mind and her strength.” The first fragrance will hit stores in 2009.

Actors Who Rock

    SCARLETT JOHANSSON’s album of Tom Waits was released in May of 2008. She debuted her pipes on stage with Jesus and Mary Chain at Coachella 2007.(Photo by John Shearer, WireImage.com)

    Actor JOAQUIN PHOENIX, who portrayed Johnny Cash in ‘Walk the Line,’ is recording an album with Charlatans singer Tim Burgess. (Photo by E. Charbonneau, WireImage)

    MICHAEL CERA — Impressed with his vocals and guitar skills in ‘Juno’? Makes sense as he’s had practice in his band, The Long Goodbye.(Photo ny Doane Gregory, Fox Searchlight)

    ZOOEY DESCHANEL — The actress has been performing in a jazz cabaret since 2001, sings in several films including ‘Elf’ and has completed her first album with singer-songwriter M. Ward, due out in 2008.(Photo by Peter Kramer, Getty Images For IMG)

    PAUL DANO — The ‘There Will Be Blood’ and ‘Little Miss Sunshine’ actor plays guitar for a band called Mook. (Photo by Mark Mainz, Getty Images)

    TONI COLLETTE — The Oscar-nominated Australian actress sings in her band called Toni Collette & the Finish. (Photo by Don Arnold, FilmMagic.com)

    Rumor has it that EVAN RACHEL WOOD, who has been singing as long as she’s been acting, is close to signing a recording contract with Interscope.(Photo by Jason Merritt, FilmMagic.com)

    JARED LETO’s band 30 Seconds to Mars debuted their CD in 2003 and returned last year with ‘A Beautiful Lie,’ which reached the Billboard Top 40.(Photo by Ben Rector, WireImage.com)

    CARMEN ELECTRA — Unbeknownst to many, the starlet released an album in 1993, which featured dance-pop songs like ‘Go-Go Dancer.’ And rumor has it that she has plans to give music another go.(Photo by Amanda Edwards, Getty Images)

    Formerly called Small Fecal Matter, Dogstar was the brainchild of KEANU REEVES, who played bass in this now-defunct grunge band.(Photo by Kevin Mazur Archive, WireImage.com)

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