PItbull and the City of Miami are joining forces for the "One Bullet Kills the Party" campaign. Taking to street and bus bench billboards, and television and radio ads, the campaign is bringing attention to the Fourth of July weekend's unintentional gun violence where trigger happy firearm owners blast off their artilery into the sky in added boom boom pow to the holiday's fireworks. Pitbull's mug will appear next to the the slogan 'One Bullet Kills the Party' all over Miami.

"I'm sure that the people that are firing these guns up in the air aren't doing it looking to hurt anyone," said City of Miami Police Chief Miguel Exposito, "but the bottom line is, that at the end of the day, that's exactly what happens."

In the past civilians -- both young and old -- have been shot and killed accidentally due to the festive firing. Nine-year-old Sherdavia Jenkins passed away in 2006 outside her home by one such stray bullet. The launch ceremony for the campaign was held today at a park named for her in Miami-Dade County.

"Today as we approach the 4th of July, I am asking the people do not kill the party," Mayor Tomas Regalado told local media. "Let's party to celebrate our independence." Check out local news footage of the "One Stray Bullet Kills the Party" campaign here.