Pharrell Works at Ice Cream Store to Celebrate Fashion Week
Pharrell Williams of the Neptunes/N.E.R.D. took part in New York Fashion Week’s “Night Out,” a special promotion to benefit city’s the struggling retail industry, by working the register at his Soho BBC/Ice Cream clothing store.
Fans began lining up outside before the store had even opened at noon, hoping to take advantage of Ice Cream/BBC’s huge sale, and perhaps exchange a word with the brand’s founder, who was scheduled to arrive at 6 PM. Upon arrival, Pharrell rang up customers, signed autographs and took the time to speak with his fans.
“All these kids, they’ve changed our lives,” said the multi-talented producer from behind the register. “Without them there is no support of the music, no support of the garments, no support of a lot the other endeavors I have outside of this. I’m just trying to say thank you, that’s all this is.”