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Pharrell Williams x adidas PW ZX333

… by my friend @jr for New York Times Magazine, on newsstands today.

A photo posted by Pharrell Williams (@pharrell) on

In a fun plot twist, adidas’ partnership with Pharrell has been the most profitable of all the superstar signees, so obviously that means another round of sneakers. This time, Skateboard P is crafting a running shoe in the lineage of one of adidas’ greatest creations.

For this offering, Pharrell has tapped the ever-popular ZX family of sneakers and given it an updated twist with his adidas PW ZX333. We are still in sneak peak mode but the model almost reads like a clock-less Micropacer with a handful of eyelets perched above a slightly elongated toe box. Our first look comes courtesy of a microsuede and mesh model and it looks like Pharrell has yet another smash to add to his long list of hits

We’re not sure what colorway Pharrell will settle on releasing them in, but if his Supercolor line was any indicator, expect to see the PW ZX333 in nearly every one imaginable.

@ADIDASORIGINALS PW ZX333 CORK

A video posted by Pharrell Williams (@pharrell) on

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