Pharoahe Monch to Release ‘W.A.R.’ on His Own Label
After an eight-year hiatus from the hip-hop game, Pharoahe Monch finally released his 2nd solo album ‘Desire,’ in 2007 to mediocre success. Now, as he gears up to put out his new project — minus the 8-year waiting period — Monch has confirmed that he will depart from his label at SRC in favor of going the Indie route. The Queens rapper announced plans to release his upcoming LP ‘W.A.R.’ on his own, independent label, which will bear the same title as the forthcoming album.
“I started a record label called W.A.R. Media,” he said. “We Are Renegades is the name of the label, which is also the name of the album. And we have a plethora of distribution situations and label situations but I definitely wanna stay on the ownership side and the independent side and gain a little bit more control in this point of my career.”
Monch told XXLMag that he saw no reason to stick with his old label in the face of the declining record label industry, especially since he was sure he could go it alone. “[SRC] offered us a scenario at the end to do another album and I just felt that the way the industry is going and the experience that I have and the professional people that I know, I felt like what they were offering, l could come close to doing that myself,” he said. “So I opted out.”
The new album, which will be released in 2010 boasts a number of guest appearances that Monch said he was able to wrangle simply based on the relationships he’s built throughout the years. Collaborators on ‘W.A.R.’ include Styles P, Cee-Lo and Talib Kweli.