Odd Future’s Tyler, the Creator Pranks Rap Blogs
Odd Future leader Tyler, the Creator opened his debut album ‘Bastard’ by insulting NahRight.com and 2dopeboyz.com–two popular hip-hop MP3 blogs that ignored his pre-hype music when he originally sent it out. Now, he is pranking those influential sites with a crazy advertisement for his debut record ‘Goblin,’ which is set for a May 10 release via independent label XL Recordings.
The ads feature a gigantic Buffalo Bill head that links to a ‘Goblin’ teaser site with the same puzzling image. A new track kicks in with cooing children, a menacing beat and then an eventual explosion. The whole site morphs into a message that reads “F— 2dopeboyz & Nah Right”–an innovative yet odd flip that uses advertising on those very sites to insult them to their face.
Nah Right honcho Eskay didn’t seem too shaken by the prank. “I’m gonna use the ad money to rent out your mother for the weekend,” he tweeted to Tyler.
“That come back sucked,” Tyler responded. “You lose this time. O yeah, ‘Yonkers ‘ is at 3 mil. Proud of me yet?”
Beyond the buzzworthy track and subsequent video for ‘Yonkers,’ Tyler has revealed little about his follow-up to ‘Bastard.’ He and the entire Odd Future crew are currently in Austin for SXSW and plan on performing multiple gigs.