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Nike Free Mercurial Superfly HTM


New Yorkers: How much did you miss Nike Sportswear’s 21 Mercer location? Well wipe those longing tears as it appears that the retail location is being relaunched with a new purpose.

The store is reopening as Nikelab and with only six locations worldwide you can probably imagine that things are about to get real exclusive up in there. The new stores are modular and more sustainable and keeps environment in mind by using recycled material to reduce its overall waste. Nikelab is out to bridge physical retail, online commerce, and digital engagement in new and exciting ways like the Nike Free Mercurial Superfly HTM with its hybrid blend of comfort and support.

The Nikelab locations open today (June 12) and if seeing the new design isn’t enough of a reason to go then maybe you can pick up a pair up today if you wanted to, that is if you live in New York.

[Via Nike]

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