Nicki Minaj, Pepsi: Young Money Rapper to Be Face of New Soda
On the heels of Lil Wayne‘s DEWeezy partnership with Mountain Dew, it has been announced that Weezy protege Minaj has also signed a seven-figure endorsement deal with Pepsi, making her the face of a new natural soda called Pop.
To promote the brand, an international commercial campaign was filmed in Argentina last month, some of the footage from which has leaked, but may officially debut as early as April.
“You’ll see the commercial probably in the next two months,” Glu agency chief Derek Jackson, who brokered the deal, told Forbes. “That’ll be a segue into a new beverage Pepsi has, called Pop, and she’ll be the face of the brand … it’s going to be explosive.”
Having just announced her fifteen-city European Pink Friday Tour earlier today, Minaj has also consolidated her booking, branding and representation with her management company The Blueprint Group, leaving CAA, who previously handled her concert bookings.
‘Pink Friday: Roman Reloaded’ hits stores on April 3.
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