Nicki Minaj Partners With Myx Fusions for Moscato Wine Beverage
Nicki Minaj is adding another notch on her ventures belt. Her name is synonymous with music, fashion and television and now she's adding it to the beverage industry.
The Young Money star has partnered with Myx Fusions, a fruit-infused, single serve moscato wine beverage, and will serve as the face of the company.
"I am so excited to team with the Myx brand," states Minaj. "I have no doubt that it will be number one. It's a great-tasting, amazing product that people will love. It's not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry."
The "High School" rhymer is also part owner of Myx Fusions, which is currently available in New York, New Jersey, Los Angeles, and Las Vegas. There are also plans to bring the moscato to retailers nationwide.
"The collaboration between Nicki Minaj and Myx Fusions is a game changer," says Mona Scott-Young, another part owner and Chief Marketing Officer for the brand. "Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents -- style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned."
Myx Fusions are available in three flavors: coconut, peach and original moscato.