New York Post columnist Phil Mushnick has been adamant in voicing his disapproval over Jay-Z's role as co-owner of the Brooklyn Nets basketball team ever since the rhymer's involvement with the franchise was announced. In his "Equal Time" column in the newspaper Friday (May 4), Mushnick bashed the lauded rapper's marketing practices and even went so far as to say the franchise should be named the "New York N-----s" -- a racist remark by far.

"As long as the Nets are allowing Jay-Z to call their marketing shots - what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new 'urban' home -- why not have him apply the full Jay-Z treatment?" he asked.

"Why the Brooklyn Nets when they can be the New York N------s?" continued Mushnick, who has worked at the paper since 1973, and covered sports media since 1982. "The cheerleaders could be the Brooklyn B----hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!"

Earlier this week, the 42-year-old Reasonable Doubt creator debuted the new Brooklyn Nets logo, which uses a clean "RollSign" typeface and strays from the use of color, opting for a black-and-white color scheme.


Watch Jay-Z's "Money, Cash, Hoes" Feat. DMX Video




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