New Michael Jackson Video Calls on Fan Participation
Fan will soon have a chance to appear in Michael Jackson's new video 'Behind the Mask.' Sony Music, in collaboration with Jackson's estate, are set to launched a new promotion which will allow fans to upload clips, the best of which, will be chosen for the video.
Starting March 7, fans can sign-on to the 'Behind the Mask' website to showcase their own anti-gravity lean, moonwalk or other dance move to the song. Fans will be asked to choose between a move, crowd reaction, or lyric, and through the site's screen-splitting template, be allowed to upload their own personal videos straight to the website via their Web cam. The innovative work will be led by creative team Radical Media, and director Dennis Lui, while the final presentation of the Behind the Mask Project, will be revealed in the first week of April.
'Behind the Mask,' a noted fan and critic favorite off Jackson's posthumous release 'Michael,' is the second single from the album. The first single, 'Hold My Hand,' featured Akon and took a more conventional approach to its music video. The album which hit stores in December features previously recorded work from the King of Pop, and was the No. 1 global album at the time of its release, and has shipped over 3 million units worldwide.
For more information on how to upload clips visit MichaelJackson.com.
Watch Michael Jackson's 'Hold My Hand'