Nelly Crowns Miss Apple Bottoms in the Netherlands
After a much publicized competition between 15 hopeful women in the Netherlands, Nelly's Apple Bottoms clothing brand has finally selected 18-year-old model Anna Perret as "Miss Apple Bottoms 2010: The Netherlands." Perret was chosen to be the face of the rapper's clothing brand in the Netherlands, after participating in a fashion show that debuted the Apple Bottoms Fall/Winter 2010 collection.
The 15 finalists presented the collection in front of a crowd of 1,500 onlookers, which included international celebrities, retail buyers, fans and a jury panel. After receiving the winning vote from the jury, Perret receives a 15,000 Euro cash prize, and will be featured in a slew of print and commercial ads for Apple Bottom's Netherlands campaign. The Netherlands native will also be flown to Paris where she will be photographed for an international fashion magazine.
After the success of the Netherlands campaign, Nelly and his company have decided to expand the search to 20 different countries worldwide. Up next will be "Miss Apple Bottoms: Europe," with no current dates announced for North America.