Nabil Elderkin ‘Haunted’ by Clip for Kanye’s ‘Coldest Winter’
Nabil Elderkin has made quite a splash as an innovative music video director during the last few years. Particularly noted for his visual collaborations with Kanye West on '808s & Heartbreak' numbers including 'Welcome to Heartbreak' and Rihanna's creepy film noir tour through 'Paranoid,' Elderkin dropped 'Coldest Winter,' his latest Yeezy treatise, on Monday (Feb. 22).
"It's pretty minimalistic," the director told MTV News. "It's slow and very visual. I just wanted to catch the vibe of the song and not get too literal. Because the lyrics are very close to Kanye and go much deeper than the video goes, obviously hearing the song you know it's very emotional."
Elderkin was flying solo this go-around. He got approval from West on the video's treatment and then shot and edited the clip without the megastar's input. Of course, Ye was thrilled with the outcome and gave the director his blessing. Similar to 'Paranoid,' the video for 'Coldest Winter' features a streamlined remix that also plays up the cinematic qualities of the music.
"This is definitely more of a haunting one," he said of the number. "'Cause this is sort of a remix. I don't think anyone has heard this version of the song. He did some really amazing sound work to this one. This one he got into his production a little bit more."