M.I.A. Questions YOLO in Glowing ‘Y.A.L.A.’ Video
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After one look at her collection of music videos, it’s obvious that M.I.A. isn’t afraid of color. However, she takes it to a new level in the visual for ‘Y.A.L.A.’
The concept is pretty simple. Focus the camera on M.I.A.’s colorful face and throw on as many neon colors as possible. While this idea doesn’t seem to have anything to do with the song at all, it will make your eyes twitch and may just make your brain explode. Clearly this effort isn’t for those who can’t handle flashing lights.
Aside from a few shots of her without the colored filters, you do catch a bit of M.I.A. doing what she does best — delivering some good commentary.
“YOLO? I don’t even know anymore,” she says at the end of the video. “What that even mean though? If you only live once, why we keep doing the same s—?”
The Sri Lankin-born artist does have a point.
‘Y.A.L.A. (You Always Live Again)’ appears on her ‘Matangi’ album, out now.