Mary J. Blige Outsells Diddy on HSN
Mary J. Blige made HSN history over the weekend with the debut of her new fragrance My Life. The multi-platinum singer sold 50,000 bottles, making it HSN’s fastest selling and most popular fragrance to date.
Not only did Blige’s My Life perfume move a record-breaking amount of units, it also pulled in a handsome amount of revenue. Retailing at $55 a bottle, the fragrance grossed an estimated $2.7 million dollars.
Diddy previously held the record with his I Am King scent for the most fragrance sales ever on HSN, but the Queen of Hip-Hop Soul took the crown on Saturday (July 31), out-selling him in sales and revenue.In addition to selling the perfume as a new business venture, Blige’s FFAWN (Foundation for the Advancement of Women Now) organization also benefited from the sales of My Life. A portion of the proceeds ($1 per bottle) went to FFAWN, netting $50,000 for the non-profit.
Excited by her success, Mary took to Twitter to express her gratitude.
“Fam!! We did it!! We broke records with My Life fragrance on HSN! And made history once again!!! 50K sold!!!” she wrote. The singer went on to express her gratitude for all those backing her efforts. “Thank you so much!!!!!!! What an amazing support system!!!! You guys are the best!!!!!!… You saved so many lives and dreams tonight with your purchase!!! So many women will be getting the second chance they deserve!!! FFAWN…Thank You HSN for the love and support you showed me and my fam!!!!!! We really appreciate it!!!!!!”
My Life is Mary J. Blige’s first signature scent with the Carol’s Daughter beauty line. The singer says the fragrance, which took her seven months to create, is “a reflection of her personality,” and is for women “who love tuberose, jasmine [and] fruit.”