For rap group the Clipse, the Internet has provided obvious benefit. While the Virginia duo, Malice and Pusha, have a huge presence and following, but were initially hesitant to communicate with their fans via the Net.

"It's all about utilizing the Internet, and we really weren't into that the first time around," Malice explained. "There's really no better way to expose yourself and get that publicity. We like to be one with the fans because they stay on the Internet. We see the bloggers -- they always have something to say about the music ... "

To that end, Malice's has launched his own blog, MaliceOfTheClipse.com, "It's showing a lot of the intellect and food for thought behind the things we've seen dealing with this music game," the rapper said in an interview. "We like to show both sides of the game. We don't just paint the glorious picture of the game with us making a lot of money saying, 'Everything is just great.' You should let your fans, the younger generation and anyone aspiring to be in this game, know the full spectrum."

Malice, who is generally the quiet member of the group, has also announced plans to release his autobiography in the near future. "The book is definitely a very detailed look inside my life and the effects the industry has had on me," he explained. "Hopefully people take something away from what I've learned, and it's something to look out for."

The book, 'Wretched, Pitiful, Poor, Blind and Naked' does not yet have a release date, but was supposed to be released in conjunction with their latest album, 'Til the Casket Drops.'