Ludacris Gets Theatrical on New Album
Radio personality-turned-rapper-turned-actor Ludacris is combining the best of all worlds on his sixth solo album, 'Theater of the Mind,' which hit stores today.
"[Theater of the Mind] was a term that was thrown around in radio days, and I started in radio. And perception is reality and I do think that when you listen to certain songs, they should put you in an emotional place, and a very mental place, and that's why I did this," the rapper told the BoomBox. "It's more of an experience and a presentation than it is just plain audio. I think I provide you with the music directed up to the theater of your mind."
Ludacris' new project features some great collaborations, as expected, but the one that stands out the most is 'I Do It for Hip Hop,' featuring hip-hop heavyweights Jay-Z and Nas. Luda describes the track as his ode to a genre that often celebrates the treats without mentioning the hard work that goes into "making it."
"Even though I'm successful, even though we out here, we have money, we might have chains, we might have cars, at the end of the day, we do it because we love it," the rapper explained. "We do it for hip-hop, it's the passion. Same way we started. Not necessarily like it's all money motivated, it's because we love to do it."